Despite a complete lack of PR and serious question marks over the D.J. line up, we throw our Weekend Focus attention on Matinee, which returns to London this Saturday, once again going head to head with Beyond in a towering ten hour happening that, however, leaves us asking lots of blending or buckling brand questions, this along with other issues that also leave us luke warm rather than piping hot in recommendation
When we look back across the recent times we have been stepping out on the capitals clubbing circuit, we have been blessed with witnessing some of the globe’s biggest brands doing the same, La Demence, Muccassassina, SuperMartXe, Space, The Week, La Troya, Cafe Ole, Scream, & Delice being just a handful of happenings, while we have also been fortunate to have played out in home grown brands that have, like their international counterparts, made a splash abroad, Trade, Orange, Salvation & Lovechild four fabulous examples. Yet there are two names missing from each clubbing category here, the former collection being a Spanish superclub & the latter an awesome afterhours achiever, the global giant that is Matinee belonging to those international imported, while it could only be Beyond that is the home grown clubbing colossus that has made it big on the international stage, the recent relationship between the two here in London being not quite so rosy, as the team behind Beyond always used to see Matinee as not just direct competition but a forceful threat, often extending the usual afterhours into either eight or twelve hours affairs in an attempt to de-rail the position & popularity of Matinee.
However, 2012 has seen an about turn on this rocky relationship, as, having taken a short break from the scene, Matinee not only returned to the capital, but its bounce back was very much orchestrated by those same organisers of Beyond, Orange Nation, while were considerable question marks over Matinee re-emerging in London within the same clubbing corporation that promotes Spanish brand WE Party in London, not to mention the once considered advisory of Matinee, Beyond. But times they do change the saying “…if the cloak fits…” very appropriate in the case of these two brands as this coming Saturday marks the second occasion in just three months that Matinee & Beyond have joined forces, the last outing, by all accounts being a roadblock affair (not sure how we missed it). Yet with the feeling running around regular clubbers on the Vauxhall scene that it is fast becoming same old same old, there is a nagging thought in our minds that this latest collaboration between two of the biggest named brands on the capital’s scene is just that, not least when you take a glance at the D.J. line-up which virtually mirrors the last, save for J. Louis who makes his third appearance for Matinee London this year alone, while looking at some of the names in the frames, the promotions team have seemingly heavily weighed the event in favour of Matinee rather than Beyond, despite it being in the latter’s own backyard, Area.
So what of the D.J. line up and other event detail? Well, with a noticeable absence of the usual press releases we have needed to resort to social networking research to find the necessary information and, according to the “official” event page which, despite given the size & magnitude of the party, was only released three days ago, we find that joining J Louis are London based D.J.’s that have played for every single Matinee party this year, Massimo Paramour, Guy Williams & Rob Sykes, not that awe inspiring to be honest, while we are assuming that D’Johnny, Alan K, Paulo Moreno, Verity Mayes, Bryony Masters & David Jimenez are flying the Beyond flag. However, given that this is a twelve hour event spread across three rooms, we cannot help but think that the D.J. team is spread pretty thinly, while despite assurances to the contrary, we find a bunch of spinning stars that were not only playing Beyond last weekend, but do pretty much every week, while others that would normally expect to be rotational, have been left out completely. Moreover, we are left a little confused by the promotional teams choices of D.J.’s as, if we are not mistaken, Guy Williams & Rob Sykes are part of the Beyond rotational residency team, so which flag are they flying on Saturday/Sunday, we hardly having to mention the names that are missing, the absence of one duo not just this weekend it seems, we having been reliably informed that they were told that their music style “…does not fit with Beyond…” despite them having be residents for the brand since 2005, all this leaving us deeply concerned that, particularly Beyond, is being badly buckled rather than brilliantly blended in this latest collaboration.
So what of the event theme “Ghetto Fabulous”? Well with no PR to go we, we are scratching our heads to be honest, the event info stating “…who’s got the most bling?, who’s rocking the latest high tops?, who’s new era snapback is freshest and who’s six pack is the hardest?…” they going on to say that “…all the hottest boys will be out to see at two global super-brands go head to head…” we still not sure about the Ghetto part of the event theme, unless they mean it’s going to have the feel of the Ghetto (let’s hope not!!). But it goes on when they say “…we’re pulling out all the stops at the follow up to our ‘Summer Blowout’, an 80’s throwback where the circuit boys get their inspiration. Expect the biggest possible production, the hottest possible gogo’s, the most talented DJs and of course the most up for it crowd in London…”. So maybe the 80’s throwback part refers to Ghetto, while the “the most talented D.J.’s” claim quite frankly doesn’t hold much water, although perhaps we are going a little far there as, collectively, there is well over 70 years of experience behind the decks, albeit that this Matinee vs. Beyond event is missing some of its most high profile & experienced hands, enough said. But one thing is for sure, the production & the dancers should be top notch, not least that the organisers confirm that “…the dancers & dance shows are choreographed by our sensational in-house superstars Shaun Capewell & Elektra Paris…” their pedigree for putting on spectacular shows extending to prolific WE, CasaLatina, & A:M events, as well as both Beyond & Matinee, Area’s stages & podiums sure to be propelled to their fullest potential.
Having said our piece (or is that pieces) with regard to this latest Beyond Matinee affair, lets, for a minute, concentrate on the all important detail, this “Ghetto Fabulous” event taking place this coming Saturday (10th November) at Area in Vauxhall, doors opening at midnight & the event running till 10.am. in a slightly reduced running time to the previous party , advance tickets very much the way to go as, despite what we have said, this is sure to be a roadblock affair, very much like the last outing that we missed, these tickets out online at direct link http://orangenation.co.uk/events/beyond-vs-matinee-ghetto-fabulous/ priced at £15, while you can always venture into Soho to stores Prowler, Clone Zone & 50 Dean St, or by asking over the bar(s) at Comptons & Ku. However, should you prefer to risk simply paying on the door then expect to pay more, while if you get hold of one the special Matinee vs. Beyond flyers or ads, then this will entitle you to entry for £10 before 3 a.m., the team of flyer boys out & about in Soho & Vauxhall both on Friday & Saturday handing out these & other discounted passes/wristbands. Plus with door host JJ Clark & the marvellous Maurico Ortiz inside the club, you are in heavenly hands, while we are sure that the terrific Tom Fuller will be making sure only the best & friendliest bar & coatcheck staff are on duty to make your first impression experience all the more pleasurable, allowing to soak up this Matinee & Beyond bash to the fullest extent.
So what about us?, well, as of going to press, it looks like we have too many other events on our plate to give “Ghetto Fabulous” sufficient justice, but this doesn’t mean you should miss out and while our recommendation may be a warm one, we are pretty sure the action will be hot, hot hot down at Area this Saturday, meaning you should make a date with Matinee vs. Beyond & in doing so “Go There! Be There! (DISCO MATT)