It started like in Soho at the wonder on Wardour Street that was Lo-Profile, then re-emerged as a Sunday soiree south of the river and now extends back to its original slot on the capitals clubbing calendar, “The Friday Society”, having launched in December, kicks off the new year with a regular weekly schedule for January, filling a much needed gap left by its former home, we landing our “Pick of The Day” choice on this exceptional event which takes place at Area in Vauxhall tonight, all the event details a banner selection away opposite or an image click below, while we deliver our own devotion beneath.
There was a brilliant buzz when Society first stepped out on the London scene some three years ago now, its original Friday format supported by Soho splendour, Lo-Profile, it certainly making waves although ended up making way for fabulous format PLAY>TIME, Society effectively being side-lined into Thursday’s and so going head to head with the mighty Room Service. So, some would have said that the writing was on the wall for this club night, although it was Lo-Profile itself that bit the dust first, a sudden closure virtually twelve months ago to the day, shocking us & the wider seen to the core, Society along with other parties effectively thrown on the rubbish heap without any care or cause. However, you can’t keep a good thing down, at least that was the thoughts of the Society promotional team, who within weeks of Lo-Profile’s closure, not just jumped the river, but swapped allegiances at what seemed (at the time) a drop of the hat, entering the lion’s den that was perceived as the opposition, striking a deal to secure a soiree on a Sunday.
But, as they say, the rest is history and Society on a Sunday has proven a real staple, drawing in more than respectable numbers in comparison to its compatriots, even on graveyard weeks, while it was only a matter of time before returned to the clubbing calendar slot where it all started, “The Friday Society” launching on 6th December, scored a stormer with its “High Society” showing on our birthday night (20th Dec) with international guest D.J.’s Carlos Gallardo & Tony English. However, back down to earth & it starts off the New Year with January firmly inked into the diary, tonight seeing regular resident Zach Burns joined on the Area main room decks by his Popcorn fellow player, Sam DMS, while GSP makes a splash onto the Society scene, this Greek god having now made London his main backyard, not least as he is promoting new Sunday afternooner “Play”. Add to all this a hosting team that includes Jonny Hooley, Andrea, Bel, Riddian, Chris Chandler & more, promoters John Brooks & Martin Princess have definitely reformed a fabulous Friday formula, full details on tonight’s outing out at https://www.facebook.com/events/563784157048674/, while wind up with a reminder that they do it all ago on Sunday. (DISCO MATT)
