It started out the size of a minnow, grew to a tadpole, but is now a fully fledged frog, leaping & bounding across the partying pool that is not just the Shoreditch scene but the whole capital clubbing circuit, currently riding on a Friday foray dominating wave crest, Larry Tee’s creation once again landing our “Pick of The Day”, event details via a banner selection opposite or an image click below, while we pomp the party circumstance beneath.
It is not often that a clubbing brand really grabs our attention enough that we follow it religiously, only a small handful in the score or more of years we have been circulating the scene achieving just that, Crash Trade Beyond & Lovechild four of the few, while Warriors is another that stands out from the crowd of club hopefuls. Yet since we have turned our hand to recommending & reporting on the scene rather than just reviewing it and clubbing within it, a new religious list of clubs we follow & promote as regularly as those above that we clubbed, has emerged, the likes of Room Service, Gigolo, Muccassassina & Scream receiving our weekly coverage & support. But there is another unsuspecting club that has joined this already illustrious list, a minnow of a brand that has grown from its tadpole beginnings into a fully fledged frog of a frolic, this year particularly seeing Super Electro Party Machine (SEPM) really come into its own. Indeed, it has become such a popular party, that it has begun to eclipse the bigger Vauxhall brands that are clearly struggling, particularly those on a Friday, while Larry Tee has seen his compact creation gown in stature virtually unrepentantly, very much bucking the downward trend of others.
Choosing its home at East Bloc, SEPM has landed a real melting pot of a venue that has not only put Shoreditch firmly on the capital clubbing circuit map, but has seen a bevy of brands butterfly into action over the last couple of years, some initially making a much bigger splash than SEPM, although with the limelight on this mover & shaker of a spot on the scene, Mr Tee & co have made the most of the attention, recent months seeing this fabulous Friday foray not just catch up with its counterparts in the popularity stakes, but has in some cases, leap frogged into partying pole position in the eyes of party goers & the East Bloc top brass alike. And this success is down to the hard work sweat & toil Mr Tee has invested in his club, that along with booking a string of guest D.J.’s that have a dynamic draw, names such as Tom Stephan, Jodie Harsh, Princess Julia, Guy Williams & Smokin Jo, all that fit the main room mix of upfront tech & funky house really well, while resident Attack, Attack, Attack (one person before you ask) adds his own sounds spyce to this superb soiree, Larry jumping on the decks too, all making for what has truly become a majestic meet of prolific proportions.
So, it pretty much goes without saying that SEPM has, once again, ascended to our “Pick of The Day” slot, tonight’s party welcoming back legendary Space, Ibiza resident Smokin Jo to the main floor, while with a special live performance, Vegas style, from Sink the Pink, this is an event not to miss. Plus, with June’s headline D.J. roster for Friday’s released just today, along with a Sunday soiree at Xoxo, it looks like a magnificent month ahead for Larry & co, while all eyes are on East Bloc tonight and this shimmering Shoreditch star, Super Electro Party Machine. (DISCO MATT)
