You’ve heard of the phrase, “…nothing in life is for free…”, well, in the world of Orange Nation, it seems that clubbing in January IS, yes, free clubbing in January, sounds amazing doesn’t it?, we delving into the detail of what they are offering and how you can get your hands on it.
Being a bit of a cynic sometimes, we have to agree with age old adage that nothing in life is for free, a free ride often leading to something else, while the myriads of “free” offers you see advertised in the rags & the internet always have some sort of catch, “…get this free flight for two to Florida…” but then pay over the odds for accommodation & the like. Well, you get our drift, meaning we are always pretty cautious when the word free is banded around, the capitals clubbing circuit as guilty a party as any, some clubs actively advertising free entry when certain licensing restrictions forbid such a practice. Yet we can’t help having noticed the promotion that Orange Nation have been pushing since the middle of November last year, their Free Clubbing In January publicity programme initially catching our eye with that odd poster title “House For Sale”, a slogan that probably achieved exactly what its aim was, to attract attention. Indeed, a source close to the clubbing group told us that, having out up a poster outside one of their venues, Orange Nation was approached on more than one occasions by prospective buyers, clearly not the sort of attention they were seeking. That said, subsequent artwork pieces have been more to the point and so as we find ourselves in the first week of the year, we thought we would investigate this free clubbing offer of theirs a little further and see what all the fuss has been about.
Well, wading through the clubbing PR, a handful of releases sending the same message but in different ways, the latest one to hit our desks has been the most straightforward yet, its short & to the point sentence saying “…To say thank you for all your support in 2012, the Orange Nation are giving away our biggest ever party present to London’s clubbers – free clubbing throughout January! The same great brands, no compromising, for free!…” which sounds pretty good, especially when you consider it has some of the biggest & best known brands on the clubbing calendar at the moment, Beyond, Orange, A:M, Later & Gravity all falling under this January sale of a deal. But what is the deal? Well, pretty much as it says on the tin really, free clubbing at all of these weekly parties for the whole on January, although you have to first read through some of the entry criteria small print to see exactly what you are getting for your money, or not as the case may be, as there are entry times criteria attached to each club, A:M for example, opening at 11 p.m. each Friday, this offer extending on the door until 4 a.m., Orange opening at the same time on Sunday’s although its 2 a.m. that you need to be in by, while for Later on a Sunday, they have been pretty generous with a 2 p.m. cut off on the door. And what has surprised us is that the offer extends to Beyond & not just the regular ones, but the “Midnight” events too, the January free entry offer on the door each week until 5 a.m.
But if you thought it was a case of just rocking up to the door & gaining free entry, then think again, as you will need one of the new Orange Nation membership cards in your possession to benefit from the offer, although January clubbing offer or not, it looks like something well worth getting your hands on, the real incentive to do so sooner rather than later is that the membership currently comes free (something else for free!!). So, let’s whizz through some of the benefits; future discount entry to all Orange Nation events, Q jump at all Orange Nation events, access to members only bars at both Area & Fire, entry to members only events/nights including the new annual “Members Ball”, a special birthday offer where you & 3 guests free entry, with concession entry for 5 other friends for your designated birthday party event (i.e. Beyond, A:M, etc), plus a bottle of bubbly, while there are more, meaning we reckon its definitely one to add to your card collection and we suspect, will be one that won’t get buried deep in your wallet. So how to apply?, well simply log onto the Orange Nation website or hot the direct link http://orangenation.co.uk/membership and as they say, “…we’ll be in touch with information about picking up your card or receiving it in the post in time for you to enjoy FREE clubbing in January, on us!…”. And having applied ourselves today, we can say it’s pretty straight forward although it will be interesting to see how long it will take for them to get in touch (no e-mail yet!)
So that’s the deal and a pretty good one it sounds too, January sometimes proving a bit of a tough month on the wallet, although with this generous free clubbing offer, it could take the strain off those stretched pounds, shillings & pence, leaving you to dance the night away slightly less worried about the bank balance or manager. (DISCO MATT)
