This Saturday sees the massive re-launch of amazing afterhours club A.M., the Orange Group brand that has been reigning supreme for close on 10 years in the capital and amidst a whole host of “…careful tweaks…” is the introduction of a new promoter, taking the helm of this Vauxhall institution.
Without question, 2010 has been one amazing rollercoaster of a year for Oliver M, this enigmatic German probably best known for his D.J.’ing across Europe & the wider globe, but here in the capital, more for his club promoting, most notably his links with Spanish giant clubbing brand Matinee. It would be fair to say that some of its most successful parties in its four year history in London being while under Oliver’s steership, but as the New Year dawned, the change of Matinee London’s hands was undoubtedly top of gAylist headlines in the capital. However, despite this set back, Oliver not only threw himself into his D.J.’ing, but took stock on his promotional duties and amidst a fair amount of activity that included new ventures Matador & Impact, news came through that, not only would he be working closely with The Orange Group but would become the new promoter for afterhours club A.M.
So, given this momentous year for Oliver, as well as the exciting news that he would once again be in the thick of club promoting, we took the opportunity to devote our second “Disco Matt-ers” report to delving a little deeper into the twists & turns that have seen Oliver emerge as a key player in the Orange Group, also probing into plans for A.M. and what the future looks like in Oliver M land. In his inimitable fashion, he has responded with candidness & authority to our probing, his responses very much speaking for themselves.
Firstly, many congratulations on the appointment as promoter of A.M., tell us a little of exactly how this came about?
Hey Matt, thank you very much, I’m very excited to take over such an institution like A.M. and to be given the chance to be able to put my own stamp onto it. Well as everyone by now knows, I had a meeting with Craig & the rest of the Orange Group and we decided to work together on great new projects for the London scene. Craig told me that even though we were in competition for around 3 years, he did like what I did with Matinee and he asked me to take over A.M. to realise both his and my vision & ideas for this long running afterhours.
So, you will be working closely with Craig Elder & The Orange Group, how is this panning out and how do you see this new found working relationship developing?
I think we both went with caution into this new found business relationship but I have to say that I’m over the moon working with Craig and his family/team and I can for sure say that this is the current mood from both sides. We enjoy working and spending time together, that in my eyes is the most important aspect when working in a successful team.
We know you were involved with both club ventures Matador & Impact. Do you still have ties with the brands & if so, will we be seeing these emerge as new events within The Orange Group calendar?
Matador was invented by me and was promoted in co-promotion with a guy called Manuel Garcia and Barcode. However, there were some not so nice tactics being played out in front of me which made me leave the brand behind and to concentrate on the much bigger plans I have with A.M. I’m sure my crowd I brought into Matador will appreciate the much bigger scope I have at Fire and Area to offer them a top class D.J. line up & entertainment which I was not able to at Matador due to the budget given to me.
Impact was a club night promoted by me and my friend and fellow promoter Steve Elliott of Salvation fame, and this concept will come back soon bigger and better, so watch this space…
Some have questioned your connections with The Orange Group, given past history. What would you say to those critics that are confounded by this change of attitude & direction?
I’m not sure what all the fuss is about…is I’m sure 98% of the clubbing scene is not interested in politics and things behind the scenes but only in getting offered amazing night’s out for money which doesn’t break the bank. These sorts of questions have mostly been raised by insiders of the scene but, I say to those people that they have to try to move into the future instead of always living in the past. We did what we thought was the best thing and that’s it…
Moving onto your exciting new promotions challenge. A.M. is a strong and long established brand. What new elements will you be bringing to this successful Saturday morning outfit?
A.M. is one of London’s longest running after-hours and it’s been a scene institution for the last 9 years, but like anything which is runs for such a long time, it needs an slight nip and tuck here and there to make it current again. I thought that A.M. even though busy, is too straight these days and therefore I want to & will be introducing a strict majority gay Policy and any trouble makers or any who does not respect our gay clientele will be thrown out. I want to give A.M. back to the gay community with a stricter door. Also the feel of the party will be much lighter with more visual effects and surprises. The main floor music will be also giving a little make over and I will introduce more accessible sounds without being cheesy and still remain cool and forward thinking club.
Tell us what we can expect from the re-launch party in terms of D.J.’s & shows?
I will use most of the A.M. residents as they are a vital part of the success story of the brand, but I will rotate them from week to week and take a bigger more diverse D.J. team on to play, plus I will introduce some new unknown DJs to the scene. For the opening, the newcomer featured at A.M. is Joel Antunes who is playing the “Fresh” room, with a hot new underground sound. Other D.J.’s on rotation for the new look A.M. include Alan K, Andrei Stan, Gonzalo Rivas, Guy Williams, D’Johnny, Alessandro Londra, Fat Tony, Severino, Pier Morocco, Saki, Micky Galliano, Tasty Tim and Jonny M, plus international guest D.J.’s and exciting new D.J. talents…I will invite for the re-launch night D.J. Andrei Stan from Brussels, who plays at the massive La Demence party and the Box club, plus we have a P.A. in the amazing Lisa Millet of “Now You’re Gone”, “Bad Habit” and “Sleep Talk” fame, and the sexy Dylan Naylor, a violinist who plays an electric violin over house tracks and who wowed the crowds at the Salvation event at Space Ibiza where he played live during my D.J. set, the crowds went mad!!!
There have been lots of changes to Fire, how will these benefit the new look A.M.?
It will not just help A.M. but all of the club nights I think. Fire was Vauxhalls first mega club and its still is the biggest but the venue’s mainfloor needed a dramatic overhaul because the need of today’s clubbers are much higher than years ago.
Turning to Oliver M as a D.J. What does the future look like for potential gigs in the capital or will you continue to concentrate on international prospects?
I will still play all my international gigs at clubs like, Space Ibiza,La Demence, Sexy, GreenKomm, Gay Village, Into the Tank and of course Salvation, because most of them are on a Saturday. For 2011 there are much more and much bigger gigs in the pipeline than this year & I expect it will be my biggest year as a D.J. yet.
We suspect you were thrilled to be part of the Beyond D.J. line on August Bank Holiday. Will you be playing there again and what about other Orange group events?
Yes, August Bank Holiday was my first ever Beyond …I loved every minute of it and it was the biggest Beyond party yet. I played alongside my D.J. friends Rony and Andrei Stan and it rocked. For sure they will be more gigs coming up for the Orange Group like the B2B at the Colosseum this Saturday and “Massacre” in Vauxhall at Halloween. Plus you will catch me playing guest sets at A.M.
Finally, following your superb track release “Strings Of Motion”, have you been back into the recording studio and if so, what can we expect in terms of future releases?
Ohh thanks, Btw I just found out that “Strings of Motion” is now one of the biggest tracks in South America, being playing in most radio stations and in both gay &straight clubs…I just finished with my production partner and close friend Jean Philips a new track which is called “Paramount” and which is a progressive but uplifting instrumental tune in the “Downpipe” style. We are just waiting to get a vocal to be added by one of the major European house track singers. Plus there’s a new track is in the planning which I can’t tell you about yet as it’s a big surprise…
So, without question the future for Oliver both as a D.J. and as an Orange promoter is looking very bright indeed and we certainly wish him every success with his disc spinning career, in his new found working relationship with The Orange Group and for A.M. under his direction. Whilst Oliver has given us a good insight into plans for the changes to A.M., for our own look at the re-launch on Saturday, why not check out our Weekend Focus report at direct link http://discomattweekend.blogspot.com/2010/09/weekend-focus-am-massive-re-launch and for an insight to Oliver M’s latest D.J. sounds & studio works, check out his website http://djoliverm.com and/or his podcast page http://djoliverm.podomatic.com. Plus, make sure that A.M. this Saturday (2nd Oct) is a date in your diary and join in the fantastic festivities at Fire, we will certainly be there to report on it all. (DISCO MATT)