Recommends – “Chequered Flag Celebration” – WE Party London “Formula 2” – Saturday 1st December – Weekend Focus Special

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It came & it conquered, brushing the competition aside with a new formula of fun, the whimsical wonder that is WE wowing & wooing the capitals clubbing circuit cavorters comprehensively. Now, two years down their terrifically roaring race track, this brilliant Spanish brand marks a second formula foray with a chequered flag celebration that looks set to be its best bash yet.

 

There was a time in the capitals clubland when it was all about home-grown brands, London promoters ruling the waves with clubs such as Trade, Crash, Salvation, Discotec & DTPM along with plenty more besides, the rich tapestry that was late twentieth century clubbing, without doubt, a prolific purple patch period when the scene effectively came out of the shady & sedate closet. Yet it would be Spain that London would turn to in order to emulate the spectacular staging shows that signify the scene across the waters, that now common place term in capital clubbing, “the Spanish Armada Invasion” dominating proceedings with bigger & brasher bashes, Matinee the first, followed by a flood of others including La Troya, Space, Cafe Ole & SuperMartXe, the latter probably the most attention grabbing & headline hitting of all. Indeed had it not been for SuperMartXe’s stunning show shows & pulsating parties, its successor to the capitals clubbing circuit crown would never be in existence, yet with that inevitable merry-go-round of brands either fading into also ran status or dropping off the clubbing calendar completely, plus with the fevered desire for something fresh & fulfilling, Spain was once again to come up trumps with a new brand & a new formula, the promoter in recognising that there is no I in team,  simply decided to call this new brave brand WE.

 

So WE was born and that simply analogy that with far too many “I’s” in our lives, this brilliant brand immediately struck a chord with clubbers, that new formula playing out to prolific effect, virtually simultaneously from its home in Madrid, as well as on the London stage, a stage that had been the coveted crown of SuperMartXe, but under controversial circumstances, had been wrestled away by WE, The Coronet in Elephant & Castle that very stage. Indeed, with the comparisons & similarities to La Riviera muted by many, it was London that, following the fabulous “Formula” launch, would seize the initiative, staging a whole host of themed party premiere’s, virtually every WE incarnation staged fits in the capital, notable examples this year alone including “Safari”, “Pharaoh”, “Fluro” & “Fast Food”, while the last outing, “Hi Japan” was also a London first. But the WE success story stretches much further than just these two capital cities, as the brand has spread its wonderful word around the globe, touching The America’s, both north & south, Australia, Europe and even the middle east, only Asia & Africa still to be touched by this barnstorming brand, South Africa & Singapore in the sights of Victor Pallas & his team. And that winning formula that has made WE so popular?, well just one word really, fun, the brand never taking itself seriously by daring to be dashing, flouting frumpiness & championing cheekiness, while its USP has to be those huge LED displays that dominate its landscape, while having stepped away from the sometimes monotone euro-beat musical style, WE injects uplift & euphoria by the bucket load.

 

With those solid foundations forming the cornerstones of this clubbing colossus, WE is ready to mark its 2nd anniversary in brilliant business, all eyes on London for the first (yes another premiere) in a series of what they are calling “Formula 2” events, not necessarily a new formula, but neatly combining that first foray theme with the 2 year milestone which is marked this coming Saturday (1st Dec), virtually exactly to the date & exactly to the day, as it was on Saturday 4th December 2010 that a freezing clod London welcomed the Spanish warmth of WE, so quite appropriate that it should repeat the occasion two years down the line. So what’s in store for this “Formula 2” event at the Coronet?, Well, as the London promotions team tell us, “…Two incredible years have flown by and London’s award-winning club sensation ‘WE Party’ continues to race ahead of the competition with full on production parties…” this year alone testament to that fact, as capacity crowds have packed out this converted south London theatre on each & every occasion, they continuing, “…As we prepare to lift the trophy with another ‘1st place’ in our second year, the WE crew pulls out all the stops to give a ceremony like no other, giving the green light on show-stopping special effects, mind-blowing visuals and heart-racing gogo shows and dancers…”. And we have no doubt that they will, this video just a teasing temptation of what to expect at this must attend event

 [youtube]http://www.youtube.com/watch?v=43OyhuVq8yQ [/youtube]

 

 

Centre stage of, of course will be the D.J.’s and while podium positions one, two & three are common place on the race track, in this formula foray, an extra main room position has been made, as there are four fabulous players lining up of the “Formula 2” grid, attempting to win you over with their scorching sounds, no doubt attempting their own lap record of renditions and in doing so, avoid a track & tunes tyre change to reach that chequered flag of celebratory clubber appreciation. But that’s enough of F1 references for now, or is it? As the Fernando Alonso of the WE pack, Carlos Gallardo fights for pole, jetting in from Spain especially for the event, no WE party at The Coronet ever quite the same without his incredible influence, although he has stiff competition from the London team of superstars in a pole position sounds shoot out that includes the Sebastian Vettel of the scene, superstar Steve Pitron who, like his F1 comparable has that winning formula in his blood, having topped the annual D.J. awards on a number of occasions and, in the first of a two part specially devoted podcast to this “Formula 2” event, topped the Podomatic download chart, a better way to get you revved up for his rip roaring set (grid timing 1 till 3 a.m.) we cannot think of, so an essential listen by going to http://stevepitronsessions.podomatic.com/entry/2012-11-19T02_05_36-08_00, we thrilled to be back in our own pole position, right next to him on stage. Others lining up on the “Formula 2” grid include D’Johnny who is looking to sprint ahead of the pack at the start (he on first), while Paul Heron will be honing on the WE party lap record, rounding off main room proceedings straight after Carlos. But, akin to this second anniversary, there will be a second formula to fulfil, boutique clubbing brilliance Room Service having been given the green light in the second space, their own podium position players, Jodie Harsh, Fat Tony & Ariel, sure to set their own prolific party pace with lap time towering tunes.

 

 

So, with the Bernie Ecclestone of WE, Victor Pallas, overseeing these “Formula 2” proceedings and our own Charlie Whiting, Orange nation’s Aaron Elder very much the race controller for this chequered flag celebration at The Coronet, it’s now down to the dynamic detail as this second anniversary audacity takes place this coming Saturday (1st Dec), need we say where?, well the Coronet in E&C, doors opening at 11 p.m. and the event running through to a planned 7 a.m. finish, advance tickets definitely the way to go if you don’t want to get stuck in the pits waiting for a safe release, meaning a visit to the direct online link at https://orangenation.ticketabc.com/events/we-party-london-form/ will get you a paddock pass priced at £18 (yes all the early bird £10 & super advance £15 options raced away weeks ago), while you can also grab one into your hand by zooming into Prowler, Clone Zone (both stores) & 50 Dean St in Soho, Solarstation also offering a super joint tan & ticket package, while if you suffer a drive through penalty by missing the advance apex on these, you can always pay on the door, but expect to pay more. And like an F1 race programme, this WE party serves up its own style of practice session in the form pre-party paraphernalia, first “practice” at Room Service this Thursday (29th Nov) with Kris Di Angelis & DMS making a clean getaway, then Rupert St entertaining Paul Heron, avoiding the waved yellows on Saturday from 9 p.m. till close, more info on the first practice session at Room Service out at http://clubroomservice.com & http://facebook.com/events/418746198197087/, while, for the  race itself, go to http://facebook.com/events/371392812947551/ &.or http://wepartylondon.com.

 

But we haven’t quite reached our own celebration chequered flag yet, as there will be no safety car on track when special & surprise PA, Soraya Naoyin takes her own podium position at the packed Cornet playhouse, she having performed at some of the biggest parties across Spain, her appearance at the Infinita closing party a real highlight

 [youtube]http://www.youtube.com/watch?v=wVLlNY1OE4w[/youtube]

she having been taken on board by WE following that prolific performance, appearing for the brand on its “On Tour programme across Europe & the US, while she will be better know here in the capital for her vocal collaborations with D.J./Producer Albert Neve, the most notable hit being “She Loves” which will be part of her PA performance for sure,  the 2012 remix by Taito Tikaro sure to be a feature in Steve Pitron’s set, this vivacious version also included on that phenomenal “WE Formula 2 Part 1” podcast.

 [youtube]http://www.youtube.com/watch?v=RLDnW525WeY [/youtube]

 

So, come Saturday and as the five red lights are replaced by green for go, we reckon this WE “Formula 2” event will break more than just lap records as it will definitely be THE place to be & be seen on the scene, we naturally in the thick of the terrific celebratory chicane twists & turns, live transmission as we  speed through the party race broadcasting via our nibble size tweets at http://twitter.com/discomatt, while if you see us, come say hi, naturally making sure you “Go There! Be There! (DISCOMATT)

 

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About discomatt

The History........................................................Created in 2008 after a short period of blogging under his real name, the pseudonym, “Disco Matt”, was born on the back of a reputation for being London’s original party boy having partied and clubbed across the London gay scene since in mid 1990’s.........................................................Through his series of blogs via individual blogging pages which soon morphed into a full blown website (http://discomatt.com), Disco Matt established himself as an independent journalist come columnist who quickly gained a reputation for supporting & promoting one of the world’s most prolific clubbing scenes. He previewed, reviewed & recommended London gay clubs, as well as the diverse gay/metrosexual London club/bar culture, linking to & reviewing the scene top D.J.’s and generally covering the gay scene including international gay events....................................................Regularly reporting on the top events across the scene, Disco Matt’s reviews, over the years, developed a strong following, not just by clubbers, D.J’s, promoters, music producers & scene faces, but people far and wide that were looking for an insight to the incredible scene that was London. He also previewed upcoming events that signalled, either a major change or update of existing clubs, new ventures on the gAylist/metrosexual scene, or where he considered events that deserved more comprehensive coverage to that provided in other posts.............................................However, having pretty much reached the top of his game in his chosen specific field, due to a number of personal predicaments, challenges & changes in his life priorities, Disco Matt parked his writing and operation in February 2014. While the burning desire to continue remained, what this much needed period of inactivity did provide was the time & space to re-think & re-focus his activities on a broader spectrum of media and entertainment............................................................So, following this long two year lay-off, he built up the foundations for this diversification into the areas of film, theatre, radio & television where his reviewing, recommending & reporting was to be replicated & resurrected, also pointing his promotions through more visuals & video's linked to all these areas along with his core activities and passions ................................................................................The Present....................................After another (shorter) period of lay-off from mid 2016, a life changing event reignited his passion and early into 2017, Disco Matt has delivered on his promise for a new, more modern look to his website, shedding the old & tired skin in favour of something far more in keeping with the times and with his blogging roots. And he has waived a fond farewell to his clubbing days, this having also been ditched from his site & activity, rather now just focussing on the genres of film, theatre, radio, television, video and of course, music, in so doing, aiming to broaden his appeal to a much wider audience interested in the latest most cutting edge areas of media & entertainment.............................................................................His aim is to be highly regarded across the industry for his writing in these fields and ultimately become a full time critic in film &/or theatre.