With 2012 ravaged with disturbing distractions, the steady activity decline from a height of over fifty posts a month to just five in October has signaled a pretty serious writing wake-up call, our determination to be back where we belong now matched with renewed enthusiasm for supporting & promoting one of the world’s most prolific clubbing scenes. And with the only way is up our new & latest motto, we reflect on what was & look forward to what will be for these last two months of a so far disastrous DM year.
It would be fair to say that we have been disproportionately distracted during 2012, virtually every single part of our reporting suffering a significant slump while we have been consumed with matters away from the scene we have supported, with weekly regularity. Indeed, with our scene step outs sliding sharply & the subsequent reviews remarkably reticent, we have clearly not been ourselves, those distractions continuing to throw plans to re-propel our postings right off the rails. However, with a comment (perhaps a throw away one) regarding our reviews, along with a number of people remarking on the absence of our reporting’s, we thought it high time to dispel those distractions, find the focus & be decisive with our delivery, all in an effort to restore our reputation & standing for supporting the scene that we love & adore. with all those clubs, events, promoters, D.J.’s, music producers & other scene faces come figureheads, not least to justify the support many of these individuals have given us in our many moments of need & escape from some of the horrible realities of other aspects of our lives.
Therefore, with just two months left of what has been our worst year since setting out on the Disco Matt road, we are pretty determined to get back into the groove, continuing to accentuate the positives, those like our “Picks” section on the website as well as our now infamous nibble size tweets on Twitter, while getting our much missed, reviews, previews, recommends & features flowing freely & fully. And that controversial yet constructive approach that established our reputation in those early days four years ago, will also be back, we never afraid to tackling the sometime slippery situations across the scene, the hot water it has landed us in before, no doubt dousing us again, although falling on much broader & more seasoned shoulders. Plus, we have a real sense that you, our reading public, have missed our reviews, recommendations & reports, so as part of our re-building process, we are setting ourselves a goal of one post a day, whether it be a review, a pick of the day, a recommends, a music feature, a newsletter or even a preview.
So what’s on the cards for November?, Well first & foremost we have three reviews from October to post, Room Service’s “Brilliant Boy Girl Grooves” from Thursday 11th, a special review, Fabulously Phenomenal Fortieth”, devoted to Steve Pitron & his birthday on 20th, and “Yesterday Meets Today & Tomorrow”, recapping on Beyond/Trade which took place on Sunday 25th. But that’s it for October & before, much of what we missed reporting & reviewing to be gathered up at the end of the year, rather we now need to look forward and in doing so herald the return of our weekly recommendations, through “Weekend Focus” features, our “Best Bites” & “Short Shouts” newsletters, the “Extra Bites” posts that pick up on eleventh hour/last minute news, all coming fully back on stream by next week, while if time permits we will slip in our two newsletters and/or “Extra Bites” posts in time for this weekend, . Moreover, we will be devoting renewed energy to our music writing too, those “D.J. Focuses” & “Music Newsletters” back and once we have our full stride back, the special music features will surely return too. However, we will continue to throw our full support behind clubs, events, business, music producers & publications through the promotional banners on our website, while we will be re-invigorating our “Pick Of The Day” & “Podcast Of The Week” choices, starting fresh from this Saturday (3rd Nov), promoting these via our social network pages, Facebook, Tumblr & Twitter, while the goal for propelling both our “Previews” & “Disco Matters” posts will hopefully be back on stream by the beginning of December.
As far as activity out on the scene, definite dates include the new look A:M “Ultra tomorrow night (Fri 2nd) Deelooded’s “Fake Realness” on Saturday, then PLAY>TIME & Beyond vs. Matinee next Friday & Saturday, while WE’s 2nd Anniversary party “Formula 2” is on the cards at the beginning of December, with events sure to fill the gap between, brands attracting our attention including “WAR”, “Gigolo” & “Later”, while we will be taking a look at the new Manbar & profiling other watering holes including Circa, The Edge & Profile. All this means there is much to do, although we have been here before, a couple of false starts during the year seeing us slump scarily, so our actions will surely need to speak louder than our words, but as we said right at the top of this post, “…the only way is up…” and we hope that these final two months of our own annus horribilis will see us back on the up & up, re-building the blocks of our reviews, reports, recommends, music & other posts on the solid foundations that, despite all these distractions, remain intact. So here’s to a no nonsense November, a decisive December and then a new year full of lucky for some 2013 activity promise (DISCO MATT)