A favourite Friday frolic that stormed Soho right from the start, attained awards & accolades & proved of formidable force on the capitals clubbing circuit, after the sudden closure of its historical home, PLAY>TIME is now back, bigger, braver & bolder with a super sized soiree tonight (Fri 10th May), this prolific party making our “Pick of The Day”, details a banner selection away opposite or an image click below, while we look into its resplendent return beneath.
It pretty much goes without saying that, since its launch a couple of years ago, PLAY>TIME has scored significant successes on the scene, promoter Jay Roberts capturing the imagination of clubbers with a enticing concoction of magnificent music from a band of top London based D.J.’s, while mixing in sexy seductive intrigue with a pack of pumped porn stars. Yet while PLAY>TIME stormed Soho from the start, shook up its compatriot competition south of the river, attained awards & accolades galore and proved a formidable Friday force, there was no doubt that it’s Soho home, Lo-Profile, was a little constrictive in allowing promoter Jay Roberts, deliver his desires for this brilliant brand to the full, the porn element of the party having to be pegged back to podium dancing & not much more. That said, PLAY>TIME proved ever more popular as it entered its second year & from our own personal perspective became one of our most favourite forays, even rivalling the might of Beyond. And with D.J.’s such as Mikey D, Jamie Head, Brent Nicholls, & our then premier protégé player Zach Burns in the mix with the towering talent that is Steve Pitron, we have so many happy memories of PLAY>TIME during 2012 which we will savour forever.
However, when the shock news of Lo-Profile’s sudden closure at the beginning of January this year hit home, a brace of bashes effectively going to the wall, it was PLAY>TIME that the Soho & wider scene was going to miss the most, although with the occasional nod in our direction from Jay Roberts, we always knew that PLAY>TIME would be back in some form or another. And so we couldn’t have been more thrilled when the news finally broke of its resplendent return to the scene, although even we were slightly taken aback by the size & scale of Jay’s plans. That said, having decided to scale up, as well as find a venue where he could extend to porn element of the brand to a full, it seems that PLAY>TIME as a club night & event is coming of age, tonight’s re-launch in London, at the Colosseum in Vauxhall, a real acid test for Jay & his team, but given its previous popularity and the intrigue created by the pre-party promotion of this event, we have every confidence that PLAY>TIME will be a packed out affair, despite the copy cat competition, District XXX running at the same time. Indeed Jay has pulled out all the stops, pulling in massive porn star Francois Sagat among a bevy of other beauties, while two of his resident D.J.’s,, Brent Nicholls & Steven Artis will no doubt provide the sexy seductive soundtrack to match this magnificent meet.
So it is little surprise that PLAY>TIME has not only made it to our “Pick of The Day”, but also benefitted from a detailed devotion in our weekend newsletter (direct link http://discomatt.com/web/?p=7533) and while we cannot be there to support Jay & his terrific team, we wish them well and cannot recommend enough that, a PLAY>TIME regular or not, you head down to the Colosseum tonight, as this is one party you won’t want to miss. (DISCO MATT)