Reports – “Revolution Review Repercussions” – Brava “The Launch” – Sunday 28th August – Review Prelude Report

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Brava Review Repercussions

From the minute we stepped out of The Brixton Electric in the early hours of Monday morning, hardly a moment has gone by since, when we have been consumed with thoughts of just how we would position our review of what was hailed as “…a revolution in clubbing…” and “…the club launch of 2011…”. Those scores of you that attended Brava’s launch & came up to ask us of our opinion, will have realised the deep levels of consternation we found ourselves within, not least over issues with the venue, but moreover with just what was so revolutionary about Brava. You may also have followed our live nibble size review tweets (you can still view them at http://twitter.com/discomatt) which graphically displayed just what we thought at the time.

 

So, for the last few days we have been constructing our reflection of Brava, toying with all sorts of ideas in our mind as to exactly how far we would go in explaining our dismay over what we experienced, what we saw and what we found in this billed “…future of clubbing….”. We have also been in touch with the promotion team management, as well as the venue, wanting to give them the opportunity to reply to the wave of criticism that our review will bring to light and that you may also be thinking. However, as yet we have been unable to obtain a full & frank response from the Orange Group (the organisation behind Brava), although have received a formal statement from the venue, which we share as follows

 

Dear Brava Customers,

 

Thank you for attending Brava at Electric Brixton on Sunday. The venue would like to apologise for parts of the venue remaining unfinished. Contractors worked all through the night for several days before hand, we were simply not in the position we had hoped.

 

As you can see we have a lot more work to do in the venue and that we are equally as disappointed that we couldn’t get all the works finished before doors. We’re all really excited about this venue and the last thing we wanted from the weekend was people leaving unhappy.

 

Cloakroom queues were caused by a malfunction with our new till system, this has now been rectified and we would not expect any such problems in the future. We would like to confirm that the venue was approved from a Health and Safety perspective prior to the event taking place.

 

The venue is working tirelessly to rectify these issues prior to our next opening. Should anyone wish to speak directly with the venue please email info@electricbrixton.com.

 

Promoter Position

So that is the venue’s management response to Sunday, but what of that from The Orange Group?, Well, we have been in touch with its director of events, Jonny Marsh, who has promised a full & frank response to a number of questions we plan to pose him, many lifted directly from our review. We plan to bring you his responses in a Disco Matters feature entitled “Revolution Review Reactions” in due course, but in the meantime, he has provided us with this short statement.  

 

We’ve had some fantastic feedback about the production but are keen to hear as many people’s comments as possible, things people liked, and areas we could improve, especially regarding the venue. We’ve set up an email address which can be published to collect comments: feedback@bravalondon.com.

 

Well, that’s the promoter’s initial reaction to Brava, it being pretty clear to us that they, along with the venue, realise that there is considerable Brava baggage, i.e. issues regarding the lack of delivery compared to the promises in their promotion, remaining to be answered and/or resolved.

 

But what do we have to say on the subject? Well, in a super size review, we don’t hold back, yet also endeavour to show both a fairly balanced yet accurate picture of Brava’s performance on Sunday. As we have said, many of you asked us of our opinion at the time, many of you sharing similar thoughts to us, while others were very impressed with elements of the club, so we have done our best to reflect that too. However, in both our forward & concluding summaries, we make it abundantly clear what Brava first aimed to be and then what it turned out to be. Whilst many may agree with our findings, others may not, so like the venue & the Brava promoters, we would welcome your feedback which you can log as a comment, post via the contacts forms at http://discomatt.com/web, or simply mail us at matt@discomatt.com.

 

Now, sit back and take in our review of Brava’s launch which we have chosen to title “Revolution Renegade”.  (DISCO MATT)

 

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About discomatt

The History........................................................Created in 2008 after a short period of blogging under his real name, the pseudonym, “Disco Matt”, was born on the back of a reputation for being London’s original party boy having partied and clubbed across the London gay scene since in mid 1990’s.........................................................Through his series of blogs via individual blogging pages which soon morphed into a full blown website (http://discomatt.com), Disco Matt established himself as an independent journalist come columnist who quickly gained a reputation for supporting & promoting one of the world’s most prolific clubbing scenes. He previewed, reviewed & recommended London gay clubs, as well as the diverse gay/metrosexual London club/bar culture, linking to & reviewing the scene top D.J.’s and generally covering the gay scene including international gay events....................................................Regularly reporting on the top events across the scene, Disco Matt’s reviews, over the years, developed a strong following, not just by clubbers, D.J’s, promoters, music producers & scene faces, but people far and wide that were looking for an insight to the incredible scene that was London. He also previewed upcoming events that signalled, either a major change or update of existing clubs, new ventures on the gAylist/metrosexual scene, or where he considered events that deserved more comprehensive coverage to that provided in other posts.............................................However, having pretty much reached the top of his game in his chosen specific field, due to a number of personal predicaments, challenges & changes in his life priorities, Disco Matt parked his writing and operation in February 2014. While the burning desire to continue remained, what this much needed period of inactivity did provide was the time & space to re-think & re-focus his activities on a broader spectrum of media and entertainment............................................................So, following this long two year lay-off, he built up the foundations for this diversification into the areas of film, theatre, radio & television where his reviewing, recommending & reporting was to be replicated & resurrected, also pointing his promotions through more visuals & video's linked to all these areas along with his core activities and passions ................................................................................The Present....................................After another (shorter) period of lay-off from mid 2016, a life changing event reignited his passion and early into 2017, Disco Matt has delivered on his promise for a new, more modern look to his website, shedding the old & tired skin in favour of something far more in keeping with the times and with his blogging roots. And he has waived a fond farewell to his clubbing days, this having also been ditched from his site & activity, rather now just focussing on the genres of film, theatre, radio, television, video and of course, music, in so doing, aiming to broaden his appeal to a much wider audience interested in the latest most cutting edge areas of media & entertainment.............................................................................His aim is to be highly regarded across the industry for his writing in these fields and ultimately become a full time critic in film &/or theatre.