We may have been dazzled by the 2012 Olympics opening ceremony, but what is making us truly excited is the much prized Beyond membership key fob that will be handed out during the massive 12 hour “Summer Blowout” event which takes place tonight/tomorrow morning, DM delving into the detail of this & some last minute news of THE happening of the weekend.
The 2012 Olympics may have Danny Boyle creating all the spectacle & drama, but as our favourite club brand & awesome afterhours enters a new era on this Olympic weekend, it is new promoter Ben Kaye that is pressing all our excitement buttons, as not only is he taking the helm at a pivotal moment, joining two blockbusters brands together for a one-off outing, but he is launching (or should we say re-launching) the much prized & sought after Beyond membership, this time coming our way by a very smart little key fob. But while this is much cause for excitement (more info on that shortly), there is much more to tempt you into Area’s doors tonight/tomorrow morning, not least an all-star cast of D.J.’s from both the Beyond & the Matinee camps, the latter flying in their latest star turn, Javier Medina, while there are some real back-to-back set treats in store.
So, we propelled all the P.R. in our post “Brand Match Magnificence” (check it out at http://discomatt.com/web/?p=5636) but as we missed out on devoting a full focus to the vent, we will take you through some of the highlights of this masterful meet & then run back through that all important detail. But naturally we have to start with the wonderful news that Beyond has a new promoter in the form of one Ben Kaye and a better choice the Orange Nation top brass couldn’t have made, as Ben brings with him a wealth of talent, experience & contacts from his clubbing exploits both here in the capital & across the globe. Indeed, Ben is kind of a global guy in terms of some of the brands he has been connected with, not least the massive Spanish sensation that is WE Party, Ben having been heavily involved with events both here in London & in Madrid, while he has also been hopping around the world with WE head cheese Victor Pallas & his team on what seems a never-ending & enthralling “On Tour” series of meets.
However, back here in London, Ben has also been connected & involved in the biggest charity clubbing event on the calendar, The Wig Party, an annual party that has grown in stature & status each year in the last five, now attracting scores of A list celebrities as well as expanding the offer into a second outing, Match seeing “The Masked Ball” launch to amazing accolade, Ben at the centre of it all & contributing considerably. So, he brings to Beyond all this experience as well as a catalogue full of contacts, his face one of the more familiar on the capitals clubbing circuit and, as a result should prove an accomplished asset to this awesome afterhours which is very much on the up & up. And, as a first feather in his cap, Ben finds himself promoting & re-launching that membership we mentioned earlier, a pass that has plenty of benefits, not least fast track entry, preferential coatcheck facilities & access to the two VIP balconies, the new one at the front of Area’s main room very impressive indeed, so, this much sought after membership key fob being a major reason why an early arrival at tonight’s event is advisable.
However, there are plenty of other reasons to make a date with this “Summer Blowout” event, not least the enormous D.J. line-up, the promotions team patching together players from both brands, although, unsurprisingly, there is a considerable weighting towards Beyond, perhaps reflective of the fact that is it’s this brilliant brands backyard that is hosting the joint event. That said, Matinee get more than a look in as inbound to London especially for this party is our Barca boy, Javier Medina, a terrific talent who’s musical genre origins lean towards tribal & tech, although, having represented Matinee across Europe & in the US over the last twelve months, has evolved his sound to include more vocal infusions in his performances, while staying true to his roots. And having commissioned a special podcast to celebrate his inaugural for Matinee (& Beyond of course) here in London, it is clear that those tribal roots come through from the off, while the in & out injections of vocals keeps the Matinee style of sound honest enough to indicate that Javier will find favour with the “Summer Blowout” main room of revellers, his compilation well worth a listen &/or download by going to http://orangenation.podomatic.com/entry/2012-07-19T03_57_39-07_00.
But in true Beyond style, there will be three rooms of sound and that all-star cast of residents deployed in familiar format, so The Chapel space sporting the likes of David Jimenez, Paul Christian, & D’Johnny, while The Terrace room boasts Jonny M, Rob Sykes & two of the special back-to-back set performers, lovely lady’s Verity Mayes & Bryony Masters mixing up plenty of tech & tribal, while the more upfront & euphoric house sounds that The Sharp Boys have in their armoury will surely be one of the highlight performances not to be missed here. However, all eyes will be on the main room for the meaty part of this meet, Javier set to star between 5 & 7 a.m., following on from the first back-to-back D.J. performance from Alan K & Paulo Moreno, while for us it is the headline set from 7 till 10 a.m. that is exciting us the most, as the recently formed duo team of Steve Pitron & Jamie Head come together again to surely lift the roof off this “Summer Blowout” bash, Mr Pitron ready & waiting to storm the show with a score or more of sounds, many lifted from his recently released double podcast production “Summer 2012”, both essential additions to your compilation collection by going to http://stevepitronsessions.podomatic.com. And while the exact line-up & timings have not been confirmed, we reckon that Fat Tony will round of the main room action from 10 till midday tomorrow morning, meaning a music fest to match the might of Matinee & Beyond combined.
So let’s recap on some of the detail we propelled in our picks post earlier this week, this Beyond vs. Matinee “Summer Blowout” event now less than eight hours away, host venue Area’s doors opening at midnight tonight (Sat 28th July) and the event running the full twelve hours to midday tomorrow (Sun 29th July), advance tickets still surely the way to go and available online via http://orangenation.co.uk or at the usual Soho outlets, Prowler, Clone Zone & 50, as well as bars Comptons & Ku, priced at £10 (booking fees apply), while discounted entry is also still available by application to http://tinyurl.com/beyondmatinee. However, if you want to risk entry on the door, then do so at your peril & expect to pay much more, this surely becoming another roadblock event, particularly as other events spill out at that rubicon time of between 4 & 7 a.m. and dare we again remind you to keep your eyes out for those much prized beyond membership’s it sure to be a key fob frenzy for new promoter Ben Kaye to manage as word spreads round the club as to who has managed to land this much prized possession. Naturally we will be in the thick of the action, nibble size tweeting from our usual spot, all the action available by going to http://twitter.com/discomatt, so if you see us, do come say hi, but make sure you make a date with Beyond vs. Matinee & in so doing, “Go There! Be There! (DISCO MATT)