With the biggest weekend of the year on the doorsteps of the capitals clubbing circuit, Disco Matt sets out his plans for propelling his picks posts, ramping up his recommends reports & super sizing his supports sections across what will his queen size coverage of choices of where to be & be seen across this queen size weekend on the scene.
With summer having finally arrived in earnest in London, we expect that many of you in the capital made the most of the weekend just gone, soaking up the sunshine & accentuating the alfresco while the clubbing circuit drew breath in advance of what is undoubtedly the biggest weekend of the year so far, as The Queen celebrates her diamond jubilee. So, with plenty of queens taking advantage of what we have aptly called a queen size scene weekend, one which, for many will start this coming Friday not end until Wednesday, while the conformists across the county will be following the royal pomp & circumstance, the scene is set for the scene to party, party party. And a whole of host bars, clubs, events & businesses will be marking this momentous occasion & weekend in a whole host of ways, meaning there is a rich playing field of prolific pickings for us to wade through in recommending & reporting on where to be & be seen on the scene. This in turn has meant that we have recognised the need to adjust & extend our usual daily & weekly coverage to encompass the broad spectrum of events happening right across the capital, whether from Soho to Shoreditch, Vauxhall to Southwark, or Clapham to Camden, our recommending & reporting requiring a resounding ramp-up in response.
So, in recognition of this & the massive weekend to come, from today (Mon 28th May) we will be effecting a considerable change to our usual planned pattern of postings, channelling all our energies into propelling & promoting club brands, events, parties & gatherings that have the Queen’s Diamond Jubilee in mind. This will mean that our focus will be concentrated on the capital for the next ten days or so, the first step being to devote the lion’s share of our visual promotional banner slots to London, although retaining our international, our publications & our D.J./Producer promotions, albeit in smaller less visually impactive rotational form within the lower part of the “supports” section of our website. As a result, heading up this super sized “supports” section will be an expanded “Orange Nation Offer”, banner section, as well as serving up “London Others”, although due to the greater volume of events, we expect that the quantity of banners will close on double, with Orange Nation taking up no less than eight slots, while London Others should hit a similar figure, the usual website, event & ticket pages links built into all the banners.
Then, looking to our newest & most exciting postings, our pick of the day choices, these will all be devoted to Diamond Jubilee events, so rather than simply being our “Pick Of The Day”, each post will be part of a special section we will be calling our “ Diamond Picks”, all broadcast across our networking mediums, so first via Tumblr, http://discomatt.tumblr.com/, then via our Facebook page, http://facebook.com/pages/Disco-Matt/112730602119746 & our Facebook group, http://facebook.com/groups/discomatt/, while each ”Diamond Picks” will also be posted on our website, we not necessarily restricting them to one per day, but most likely two, three or more, honing in on the event detail, while continuing to include music, & D.J. devotions where we see fit & where time permits. In addition, we will be issuing a batch of Weekend Focus features on those events that we feel deserve some extra attention, while the special preview that has been in the planning & finalising stage, will also be published, along with & our Best Bites & Short Shouts newsletters, each having a specific Diamond Jubilee theme & focus, while those “Diamond Picks” will dovetail neatly, along with the odd Extra Bite post, hitting off any eleventh hour detail devotion.
So, with plenty of promotions promised & a determination to deliver, it’s all steam ahead for what should prove our most comprehensive coverage of the capitals clubbing circuit in any given weekend ever, serving up a “Queen Size Scene Selections” unrivalled by any other on offer. (DISCO MATT)