Archive for December 3, 2011
From time infinitum we have always loved a bit of disco, whether it be as far back as our childhood when we were addicted to ABBA, then onwards when we made our first intrepid steps onto the dancefloors of Johannesburg in our late teens, this time in our lives seeing disco combine creatively with electronic with exceptional effect, the more commonly termed genre of house music then pretty much taking over from pure & unadulterated disco. However, that delightful word beginning with D, extends beyond just the music, Disco encapsulating the dancefloor and, for us, the whole clubbing movement that we have found ourselves within, whether back home in South Africa or over here in London, this wonderful word even extending to our actual existence, adding the Disco to Matt making us who we are today in the eyes of many people we know & come across the capitals clubbing circuit. So, when an event turns up that has Disco in its name, our ears & eyes very much prick & light up, the excitement & anticipation even larger when it involves one of the biggest brands on the world stage that has made a huge impression in the last twelve months or so.
WE Party has certainly made significant strides from its relatively humble beginnings in its home city of Madrid, this brilliant brand spreading its wonderful word across all corners on the globe, New York, Sao Paulo, Sydney, Paris, Rome and, naturally London, being just a handful of dance destinations promoter Victor Pallas & his terrific team have touched. But more than just the vent exposure, the whole style of WE as a brand has very much captured the imagination, the element of fun intrinsic to the success story, while the huge LED installations, incomparable with any other brand we know, stand WE out from the competition. And that competition, namely SuperMartXe, has very much seen its share of the market dwindle, in some ways sinking itself back in Spain, while WE continues to hit the high notes around the world, although in its roots firmly formed in Madrid, WE has launched a succession of thrilling themes, “Candy”, “Prison of Love” & “Broadway” all making their magnificent mark, the latest instalment sure to do the same if not tip the scales on these previous prolific parties.
However, this superb success story in London, a destination for WE that Mr Pallas rates as second only to Madrid, started exactly twelve months ago with the launch party theme “Wash – A New Formula”, which definitely got tongues wagging & clubland rocking with a truly sensational showing, the famed LED displays literally dazzling us, while the magnificent music, masterminded by superstar Steve Pitron along with WE residents, the incredible Carlos Gallardo & fellow Spaniard Manuel De Diego, well & truly heated up a well & truly chilly Coronet, as London had been gripped by heavy snow & freezing temperatures that week. But the weather wasn’t going to dampen WE’s launch and ticker tape explosions, superb stage shows & exceptional effects immediately stamped WE’s authority in what had previously been SuperMartXe London’s playground, the collaboration between WE Madrid & The Orange Group developing as the year went on, the linking inspiration born by Lovechild’s Alex Erfan giving way to a WE party London team that have taken the capital’s clubbing scene on a dynamic direction, very much cementing WE as a firm favourite among a flock of followers that have made each & every event virtual roadblock jams, yet by their very nature, engendering a relaxed party atmosphere that had sometimes been missing from SuperMartXe.
So, a year on and we have a 1st Anniversary for WE in London, “Disco” the event and partying the game, The Coronet once again preparing itself to be packed to the rafters with revellers intent on soaking up the who spectacular showing. And it seems that the team will not be holding back on the production, the stage shows & those LED displays, the theme sure to play out to exceptional effect, Victor, his Spanish set & the London lot (as usual) keeping much of the detail under wraps, although have simply said “…expect incredible stage production – unrivalled on the London scene – retro disco décor, super-hot gogo shows, and loads more spectacular birthday surprises…” adding that “…this will be one birthday event you don’t want to miss…”. However, they have released a tantalising video, giving you a clue as to what extravert disco dipped & tipped antics to expect, this two minute teaser at http://youtube.com/watch?v=IALMILcpLCs&list=PL004FA1246F6785A9&index=9&feature=plpp_video, well worth checking out, that on top of the fact that we do know is that the team are extending the usual offer to two rooms of fun, Jodie Harsh’s Room Service teaming up with WE again and hosting the hideaway second space upstairs, while downstairs in the massive Coronet auditorium, it will be WE and disco all the way.
That said, the music will be playing a prolific part in making this a 1st Anniversary party to remember, Spanish resident Manuel De Diego marks his return, joining WE London resident D’Johnny, as well as special guest & international playboy D.J. Paul Heron, while Room Service residents Kris Di Angelis & Fat Tony complete the D.J.’ing picture. So what can you expect from the music?, Well looking at the three main room players, Manuel De Diego’s style is firmly planted in Eurobeats & bangs with heaps of heavenly house too, he having certainly set his stool at the launch last year, following it up with a pulsating performance at “Paparazzi” in February, at the time pressing a podcast to mark the occasion, so one worth taking a listen at http://wepartylondon.podomatic.com/entry/2011-02-23T02_37_53-08_00, so as to suitably arm yourselves for his set this Saturday. Then there is D’Johnny, a terrific talent that has been rocking WE in London virtually since the start, although is no stranger to WE on the continent either, playing out at Madrid a huge highlight for him. Yet for us, Johnny’s spectacular set at “Prison of Love” here in the capital remains standout among his appearances for the brand, although it is the trio of “Wash”, “Heroes” & “I Love” compilations which we need to look to in giving you an idea of what to expect from this Berlin based brilliance, all three worth searching out at http://djohnny.podomatic.com/. Then we turn to Paul Heron, for whom hardly a weekend passes by where he isn’t playing in a different part of the world, the affectionate label we give him as an “International Playboy D.J.” simply reflective of the huge demand there is for his services across the globe. However, he fits in plenty of gigs here in London & has appeared for WE before, at “Candy in fact, Paul having pressed a mini-podcast at the time (a rare one at that!), so one well worth grabbling at http://theorangegroup.podomatic.com/entry/index/2011-05-27T12_07_47-07_00, as will be his performance tonight, an exclusive set packed with disco classics brought right up to date, so one for Heron hedonists (like us) for sure.
So with “Disco” on our doorstep, we hardly really need to bring you any detail, firstly because it looked weeks ago that this would be a sell-out & having sought out our sources, it seems that sales have gone so well that Prowler are clammering for release of more, WE Party’s ticket top cheese having literally put the phone down to us in order to head into town to manage the final few available for sale across Soho. So, the best you can probably do, if you haven’t already got your “Disco” pass, it to get online now where tickets priced at £18 are still available, a mere click away at http://wepartylondon.com/tickets, while you could risk leaving it to pay on the door, but if so, expect to pay more. And as for those doors?, well The Coronet swings into WE business tonight (Sat 3rd Dec) from 11 p.m., with the event running through to a planned 6 a.,. finish, door host Ben Kaye making the trip across from his base in Madrid to manage your smooth entrance along with Tom Fuller, while the WE top brass will be inside making sure that this will be an amazing anniversary to savour, Room Service also playing their part in proceedings with Jodie Harsh holding court, J.J. & Johanna hosting like only they know how best. Now, no party is a party without a pre-party and Rupert St in Soho are hosts tonight from 9 p.m., Marco Gee spinning the sounds, while for those wanting to grab a last minute advance ticket, this is the place to do it & to be. Plus, don’t forget beyond which is WE “Disco’s” official afterparty at Area in Vauxhall from 6 a.m. details on tickets for this available by going to http://orangenation.clubtickets.com/gb/2011-12/04/beyond-afterhours, while as we will be hopefully “doing the Disco Matt” at “Disco”, as well as party afterwards at Beyond, nibble size review tweeting our way through both, which you can follow at http://twitter.com/discomatt, although we reckon you should be there in person, meaning that you will definitely “Go There! Be There! (DISCO MATT)