Welcome back to our special two part Disco Matters report, focussing on new social networking site MyGayFace and interviewing its creator, Brent Nicholls. In his usual style Brent has been upfront and honest so far, in laying down the foundations of just what MyGayFace is about and what it sets out to achieve. So, having given you a flavour of what the new face of gay soical networking offers, we probe Brent a little deeper both on MyGayFace’s birth and then the mechanics of the site.

Brent left off in part one by explaining when MyGayface was launched  and how the set up works via i-phone, then briefly mentioned a “messy birth”, so we naturally probed further….

Q5. A messy birth? Sounds a bit, well, messy. What happened and what came out the other side?

Well, we had a bit of a disaster. When I was cleaning up the database, I had to remove a user from one of the plug ins. It asked if I wanted to delete the user & all the information…so I selected YES. What resulted was a complete catastrophe, as not only did the user’s info get deleted, but the amendment took out the whole MGF database, wiping all profiles from the site. After what could only be described as a screaming “Hopkins” (an in-house term/joke!), I got myself together and re-instated & upgraded the site. However, with database issues causing conflict between old and new, I had to ask all previous members to sign up again, which, unfortunately, has slowed the take up rate compared to when the site was first launched, as I think setting up a profile for the second time on the same network proves a rather tedious chore. But, having purchased a “Live Sign In” option for the site, users are able to sign in and register using their exsiting Facebook, Twitter &/or other social network user names, cutting down the sign up process time and making it much easier to transfer like for like information & data into MGF. Still, the database crash taught me a lot about the running of the site, what to do, what not to do and  the re-launch allowed for additional features to be built in which has resulted in a much better site

Q6. So, MGF is back up & running, now, tell us a bit about the mechanics, how do the profiles work? Can you be what you want to be? Say what you want to say? And do what you want to do?

MyGayFace.com does not allow ‘hate’ against any group. No ‘isms’, ‘phobics’ or ‘philia’. Any expression of hate, including cyber bullying and cyber-stalking will be reported to the appropriate authority. Keep it at home. We don’t mind you being sexy, but pornographic needs to be set to ‘private’. Your profile can be anything you want it to be…as long as it is you. Part of that is giving emails that work, which will be randomly tested, and if they are not legitimate the profile will be deleted. We follow the security of most social networks. You will not be spied on..but there is an option to report something that may be considered a violation of our terms or fits into any of the categories mentioned. You can be you, as long as it is YOU! Your profile will need certain details before it is activated, but then what content you place is up to you. You can make your profile your own website, or add it to your network. There is plenty of functionality and ways of putting yourself out there. We encourage people to explore and use what they like and leave out what they don’t.

Q7. So, this is definitely a fresh approach for sure, but are you looking at MyGayFace to replace or compliment Facebook, Myspace, etc? And if the latter, are there plans to link the sites in some way?

First & foremost, MGF is not meant to be a gay Facebook, or even replace it, rather a new network for gays aimed at an 18+ networker. We allow you to be sexy with various ways of marking your images so only the “right” people can see them, so unlike Facebook etc, such images won’t have your profile suspended or deleted. We see social networks like clubs…there are some you go to, others you don’t or maybe you go to all of them. Each one is different, except our’s 100% Gay. If anyone is on our network you can assume they are gay, bisexual, lesbian or transgender. Even if they aren’t gay, they are so gay friendly that they are happy to be thought of as gay. We will never replace Facebook or want to, they are McDonalds of the internet. Look at us the funky gay cafe that is a cool and hip place to meet your friends and maybe even pick up!

Q8. We notice that there are a number of elements unique to the site, like “Featured Members”, “Polls”, “Shoutbox” ,“Spy” (sounds ominous) & “Tags”. Tell us how they work? Whether they are just part of the pilot? And are there any other unique features planned?

Many features were a standard part of the project. Tagging is a big thing, anything can be tagged…but it will not place junk on your wall…however you can search the tags, click on them and see the relevant content that have those tags attached. Shoutbox is a quick messenger which expires at the end of the day…it like shouting, once heard, it’s over. We also have classifieds so if you want to promote, sell or trade something you can take out a free advert. We do not process money on MGF, so the part is up to you…you place the ad and deal with the response. Members can also create poll on anything they like…it’s a bit of fun and in many ways like creating a live ‘top list’. Featured members is a back end  part of our promotional aspect to feature people who we think reflect the what MGF is about, so potential new members can relate. Spy is a fun app we have added which basically lets you see who has been zoomin who…see what profiles have been checked out, who filled in a poll etc…it creates activity streams, and in some way, act like a suggestion list of things you may want to check out. You also can rate almost anything out of 5 stars which links to ‘popularity’ features which will be implemented in later stages. The most popular videos, pics, profiles and so on will be featured on the site, plus the search facility lets you find out what content has been rated the most. Kind of a ‘what’s hot’. There is instant messenger too for those on line to have chat. It really does take exploring; and we hope that people will use the features…we are open to comments, plus the Admin has set up a page to report bugs, fixes, solutions and to keep members up to date on what is new and what is on the way out.

Q9. How have you been promoting MyGayFace to the social networking community? We hear a rumour that you compiled a special podcast for instance, where can we find details of that?

MGF is still a new(ish) & very different concept for many, so advertising it through social network sites like Facebook always has limited success, after all people logging in there have specific needs when doing so. However, awareness is our biggest tool, so you will see MGF on clubbing website SeenQueen and the support we get from people like yourself also helps. In promoting MGF we point out that being sexy or using sexy images will not get you deleted like can sometimes happen on Facebook, so the key aim of any marketing is to enforce that message. As it is set up as an adult site, there are no age restrictions placed on MGF, meaning that YOU can be YOU! and that is the best marketing message possible. Turning to the podcast, as a D.J., I decided to promote the site with a compilation called “Get On MyGayFace”, which was initially meant for MGF members, although as the demand was so high, I decided to release it for general download, which you can still get a copy via http://djbrentnicholls.com/web/2010/09/14/get-on-mygaface-com/, while we see it became your (that’s us) top compilation of 2010.

Q10. So we guess, the only question remains (well two actually), how can people join MyGayFace and why should they?

To join, go  to www.mygayface.com and either use the “Live Sign In” option, or fill in a profile which will require a username, your real name, a description, and age confirmation (we do not ask private information like birth date or age, but you must confirm you are over 18). Once you have completed these basics, how much you use the site is up to you, but the more you do the more you will understand, for example, removing the tagging post to wall aspect will stop viral marketers and spamming so you can really use this as a place to cruise, socialise and network. In addition, those who want to promote themselves through the site can set up a commercial profile and add ‘friends’ to whom they can market to. Plus, with Facebook, where mass deleting of invitations/events is commonplace, at least here people will sign up to what they are interested in and as such it should prove far more effective. Well known websites, clubs, scene workers & D.J.’s have profiles, as well as plenty of people with more personal profiles. We are just growing, so we encourage people to join to help us develop the best gay social network there is…like our tag line says, it is where YOU can be YOU. MGF is about the people that are on it and we want funky, social, hip, happening, open minded, creative, scene based, hot and sexy people to be part of the MGF revolution, so if that sounds like you, then you have found a new place to hang out!

Q11. Before we finish, we can’t resist asking, what’s happening in the world of Brent Nicholls at the mo, both in terms of D.J.’ing & web designing?

Looking at web designing first, having discovered the wonders of WordPress as a CMS, as well as gaining knowledge of  Dolphin, Buddy Press and Dreamweaver, much more exciting projects & designs are now possible, so I have lots going on. Naturally I am still developing MGF and letting it grow organically, while I continue to be busy with SeenQueen (http://seenqueen.com) updating it virtually daily and is a site that I am extremely proud of, as, for a non advertised & exclusive site, it is now within the top 700,000 or so websites in the world, having jumped up some 300,000 places since its re-design. Other projects have included creating a fetish equivalent to SeenQueen, but with a ‘fetish community’ attached, a kind of Facebook but for pervs and the now established Fetishpig website (http://fetishpig.co.uk) is doing well, although as fetish is not everyone’s cup of tea, I am expecting it, like MGF, to grow more organically. I am also designing distinctvieevents.biz, just ended up doing the ‘one size fits all porno/video site’ Sexxximps.com, have designed a host of other new sites, including yours (http://discomatt.com) & have re-designed by own D.J. website & my web designing site (http://uniquecliques.com) is being refreshed. Plus I am working on another “community” project/network which is currently secret but will be revealed soon. Social networking on a broad scale is reaching its limits, so it seems that more specialised networks are the way to go, this new project aimed a particular group of people and will make an impact for sure, mainly because it will be controversial. Another part of my life is Reiki and I have also set up an online community for that to compliment the Facebook Reiki London group. In essence, with large social networking sites’ conditions of use/security becoming more & more complicated, judgmental and compromising, I am setting up ways to engage with others on a more personal basis leaving the masses for the masses, so you can say it is a dynamic time and I am learning heaps in the process.

As for D.J.’ing, I have a handful of regular gigs for clubs & bars in London, including brands managed by Alex Erfan, so Lovechild figures, as does Back-to-Beyond & other ones in his stable. I also continue to D.J. at Hard On! monthly and play regularly for Lo-Profile and Barcode, not least for Industri which is now in Soho rather than Vauxhall, while other projects & various club launches or occasional appearances draw on my services, plus a couple of those “projects” are very much in the pipeline.

Q12. So, plenty happening, which neatly finishes with, where can we see you playing in the coming weeks?

Well, February at the moment is looking on the quiet side, but probably the biggest event for me is Lovechild’s 2^nd Birthday, while I will have my usual Lo-Profile, Industri at BCS & Hard On! gigs. However, with the landscape ever changing, my website www.djbrentnicholls has a roster with details, or you can join the mailing list and be kept up to date, as well as get plenty of FREE downloads of my music mixes!

Right,  that’s it, the second & in-depth part of our look at new social networking site MyGayFace, a new kid on the block that has lots more to it than meets the eye and certainly gets our unequivocal support. Having interviewed Brent and received his uncompromised, unashamed & unabated responses, it is clear that he is extremely passionate at providing the right channels for people to interface, network, promote and, most importantly, be themselves, very much reflected in how Brent is as an individual. So hail him, hail his new projects & hail MyGayFace as the new face of social networking. (DISCO MATT)